-The Telegraph New Delhi: An advertising industry watchdog, alerted by a doctor, has described as "misleading" and "unsubstantiated" a water purifier advertisement that claims the product is the first choice of a doctor and Yields the purest water. The advertisement by Kent RO Systems, which features Hema Malini, describes one of its purifiers as "Doctor's 1st choice RO Purifier" and carries the line " sabse shudh paani" (the purest water). A senior official...
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Rice farmer grows crop with 60% less water, awarded -Adarsh Jain
-The Times of India COIMBATORE: The Indian Rice Research Institute, Hyderabad, has awarded a farmer from Dharapuram for adopting drip irrigation system in rice cultivation, thereby reducing water consumption by 60%. Parthasarathy M, 69, received the Innovative Rice Farmer Award on August 29. In all, 30 farmers from sixteen states were nominated for this award. Parthasarathy bagged the award for largescale adoption of drip irrigation for rice cultivation in Amaravathy sub-basin in Tamil...
More »SRI method a boon to paddy farmers -Vivek Bhoomi
-TheHansIndia.com Sangareddy: System of Rice Intensification (SRI), a new way of cultivating rice has gained prominence among the farmers of Mulugu and neighbouring villages in Medak district. The new form of cultivation is not just cost-effective, but also Yields more than traditional form of rice cultivation. With the new method, it takes only 2 kg of seeds to sow an acre whereas in traditional method it takes 30 kg In SRI method,...
More »Going the natural way -Deepika Nidige
-Deccan Herald Organic food in India has slowly made its way into more households over the last decade. More and more people are embracing the concept of safe food, having realised the benefits that come along with it. So, with the demand seeing a steady rise, how does the supply scene fare comparatively? Well, in keeping with the changing times and needs of consumers, farming too is seeing a shift towards...
More »Myth of Muslim growth -Abusaleh Shariff
-The Indian Express Once again, the debate on census population data on religion misses the point. With the release of the Census 2011 data on religion and misleading reports in the media, the growth of the Muslim population has become the focus of the debate once again. Almost 10 years ago, in 2004, a similar but sharper controversy had erupted when the government released the Census 2001 data on religion. There...
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