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Gutkha lobby on ad blitz, ministry plans counter-offensive-Abantika Ghosh

-The Indian Express A series of surrogate advertisements by the gutkha lobby against the ban on it in 14 states in quick succession is now threatening to erupt into a full-scale ad war. The Health Ministry is considering the option of issuing ads of its own to rebut the claims made by gutkha makers. Interestingly, the ministry does not appear to be keen on invoking the anti-tobacco law, which forbids advertising of...

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Ratings row-Sagnik Dutta

-Frontline The NDTV suit against a media research firm highlights the need for an independent, neutral system of monitoring TV viewing.  AS a legal battle between NDTV and TAM Media Research is about to take off in the New York Supreme Court, broadcasters and advertisers in India are going all out to voice their criticism of the methodology adopted by TAM. NDTV filed a suit in the New York State Supreme Court...

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Government mulls probe against TAM Media Research after complaints

-The Economic Times The government is planning to launch a probe into the alleged fudging of television viewership data by TAM Media Research after several complaints from broadcasters. A top official in the Union information and broadcasting ministry, who did not want to be identified, said the government has received a lot of complaints from TAM in the past. "A lot of people have been raising concerns because of which we are...

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'Heroine' promos irk anti-tobacco activists

-IANS The newspaper advertisements of Madhur Bhandarkar's upcoming movie "Heroine", that features lead actress Kareena Kapoor with a cigarette on movie sets, have drawn flak for blatant violation of anti-tobacco laws. In a letter written to the Ministry of Information and Broadcasting, NGO Health Related Information Dissemination Amongst Youth (HRIDAY) points out violation of law, regulating display of tobacco use in films. "Leading national dailies (on May 23) and online versions of several...

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When politicians own the media-Vanita Kohli-Khandekar

-The Business Standard A cursory analysis of news channels shows that roughly one-third are just political vehicles or peddle influence for builders Last month the ministry of information and broadcasting decided to extend the June 30 deadline to digitise TV homes in the four metros. The new deadline is October 31. There are various reasons for the delay (“Digitisation delay is not a good sign”, June 22). The biggest, however, is cable...

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