-Frontline The NDTV suit against a media research firm highlights the need for an independent, neutral system of monitoring TV viewing. AS a legal battle between NDTV and TAM Media Research is about to take off in the New York Supreme Court, broadcasters and advertisers in India are going all out to voice their criticism of the methodology adopted by TAM. NDTV filed a suit in the New York State Supreme Court...
More »SEARCH RESULT
Government mulls probe against TAM Media Research after complaints
-The Economic Times The government is planning to launch a probe into the alleged fudging of television viewership data by TAM Media Research after several complaints from broadcasters. A top official in the Union information and broadcasting ministry, who did not want to be identified, said the government has received a lot of complaints from TAM in the past. "A lot of people have been raising concerns because of which we are...
More »