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Cracking the rural consumption puzzle -Aarati Krishnan

-The Hindu Business Line The surge in non-farm employment has led to a rural consumption splurge, making listed companies bullish Is rural India languishing in abject misery, or is it on a cheerful spending spree? Today you can get diametrically opposing views on this, depending on where you get your information. If you are an avid follower of news, then you would be firmly in the pessimist camp, having read all about...

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