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Safal shows the way by Latha Jishnu & Jyotika Sood

Mother Dairy’s retail model helps farmers but is under pressure from chains Call it the Safal model. For close to 25 years, a large chunk of households in the National Capital Region have had access to fresh fruits and vegetables at affordable prices—at rates much lower than what the local vegetable and fruits market or the handcart vendor would charge. This was made possible by standing the concept of buying on...

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