-The Indian Express There is an emerging consensus among FMCG majors that, like their automobile counterparts, the impact of the slump is more evident in rural India and that, in geographical terms, the north is the worst hit. New Delhi: The impact of the deepening consumption slowdown is being felt beyond discretionary purchases such as vehicles and durables with fast-moving consumer goods (FMCG) companies manufacturing small-ticket items such as soaps, biscuits...

-The New Indian Express The industry has warned that this trend may continue if no stimulus is given to boost rural demand. Delayed monsoon, weak rural economy, tightened liquidity scenario, and the vicious cycle of droughts and floods have dragged down the demand for tractors, which is already witnessing slowdown since the start of this fiscal. The industry has warned that this trend may continue if no stimulus is given to boost...

-Moneycontrol.com The Rs 35,000 crore biscuit industry has several players, the top most being the Britannia and Parle, which accounts for 70 percent of the industry’s volume and revenues. Subdued rural growth has begun to show up in the cookies category of eatables, especially your tea-table humble biscuit plates. Reports have emerged that the staple biscuits category like Parle-G has slowed down in rural demand, although similar pains are not visible in...

-Hindustan Times Unfortunately, there is no high frequency income or consumption data for the Indian economy. What we do have is monthly data for rural wages, which is available until June 2019. On Wednesday, media reports said that India’s leading biscuit-maker Parle Products Private Limited could cut up to 10,000 jobs as “slowing economic growth and falling demand in the rural heartland could cause production cuts”. The company’s flagship brand Parle-G...

-Livemint.com * Average income of farm suicide families was just Rs.3,523 per month in 2016-17, below Rs.4,561 estimated by NSSO: study * The study found that 92% of farm suicide families were not enrolled under the centre’s flagship crop insurance scheme NEW DELHI: Agricultural households are trying to cope with the suicide of an earning member of the family by borrowing more, skimping on food and even taking recourse to bonded labour, a...