-The Business Standard Consumers say they cannot buy branded FMCG items in mobile phones, customers opt for low-end handsets while retaining brand loyalty Last year, Ashok Das, a farmer-cum-fisherman from the small industrial town of Rishra in the Hooghly district of West Bengal, had promised his younger son a branded television. But last year’s bad crop output and this season’s deficient monsoon made him change his plans and finally settle on a...

-LIve Mint A day ahead of a crucial ministerial meeting to review India’s severe rainfall deficiency, the agriculture ministry has unveiled a district-level plan of action that primarily consists of advisories on the kind of seeds to be sown, altered sowing plans and the conservative use of water. According to the department’s website, advisories have been issued to Andhra Pradesh, Maharashtra, Orissa, Uttar Pradesh, Karnataka, Punjab, Haryana, Rajasthan, Tamil Nadu, Gujarat, West...

-The United Nations A United Nations top official today called on academics to get involved in essential research to help reduce rural poverty and assist small-scale farmers as part of the global fight against hunger. “One of the great challenges we have today is to use academic knowledge to understand and improve the life of rural populations throughout the world,” said the Director-General of the Food and Agriculture Organization (FAO), José Graziano...

-The Economic Times NEW DELHI: More farmers are using weather insurance to mitigate risks from climate change. Top two weather insurers -- Agricultural Insurance Corporation (AIC) and ICICI Lombard -- say business is growing at 25% annually and now covers more than 200 districts across 21 states. "The growth has been so spectacular over the past five years that as many as 12 million farmers, growing crops on over 15 million hectares...

NAGPUR: Bt cotton may have taken almost 99% area under cotton cultivation in Maharashtra but, looking at the diminishing profit margins, the state government is planning to evolve other options to the genetically modified variety of the crop. The government feels it will reduce cultivation cost and increase profitability and sustainability of the crop for the farmer. State agriculture minister Radhakrishan Vikhe-Patil has asked agriculture universities to develop alternatives to Bt...