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'10% of Rural India Lives on Less Than Rs 17 a Day'

-PTI Two decades of economic reforms and drum beating about inclusive growth seem to have failed to change the face of rural India as 10 per cent of the population live on less than Rs 17 a day. According to a government survey released for 2011-12 on household consumer expenditure, "The poorest 10 per cent of India's rural population had an average monthly per capita expenditure (MPCE) of Rs 503.49 per month." Their...

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Inflation, poor monsoon hit consumption in eastern India-Shine Jacob & Nirmalya Behera

-The Business Standard Consumers say they cannot buy branded FMCG items in mobile phones, customers opt for low-end handsets while retaining brand loyalty Last year, Ashok Das, a farmer-cum-fisherman from the small industrial town of Rishra in the Hooghly district of West Bengal, had promised his younger son a branded television. But last year’s bad crop output and this season’s deficient monsoon made him change his plans and finally settle on a...

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India: food, marketing and children's health-Oliver Balch

-The Guardian Higher disposable incomes, changing consumption patterns and the marketing might of powerful western brands are bringing fast food to India's children The camera pans in. The grins of smiling school children fill the frame. An enthusiastic teacher, played by a famous Bollywood actress, sits in the centre. The scene is a "remote picturesque setting". And all are munching happily on Domino's Pizza. The advert is typical of the marketing bombardment...

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Farm production needs to rise 60 % by 2050: UN agency

—AFP World farm production must rise 60 per cent by 2050 to meet the needs of a growing population but this has to happen in a “more sustainable way”, the U.N. food agency FAO and the OECD said on Wednesday. “It’s mostly going to be about productivity”, said Angel Gurria, head of the Organisation for Economic Cooperation and Development (OECD), at a press conference in Rome, explaining that farmland area would increase...

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Mobile use up six fold since 2000-Rukmini Shrinivasan

-The Times of India More than 30 billion apps were downloaded in 2011 and three-quarters of the world's inhabitants now have access to a mobile phone. India has 70 mobile subscriptions per 100 people, a new report from the World Bank says. "Mobile communication has arguably had a bigger impact on humankind in a shorter period of time than any other invention in human history," the "Information and Communications for Development 2012: Maximizing...

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