Potato farmers Madhusudan Mondal and Lakshman Adak, in their mid-50s, live 15km apart in West Bengal’s Hooghly district. Both have produced a bumper crop this year, but that has meant different things for Mondal and Adak. Mondal earned around Rs3.5 lakh selling 150 tonnes of potatoes to PepsiCo India Holdings Pvt. Ltd, having signed a contract with the maker of Carbonated Beverages and Frito-Lay chips to sell his produce to it...

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