-The Business Standard Consumers say they cannot buy branded FMCG items in mobile phones, customers opt for low-end handsets while retaining brand loyalty Last year, Ashok Das, a farmer-cum-fisherman from the small industrial town of Rishra in the Hooghly district of West Bengal, had promised his younger son a branded television. But last year’s bad crop output and this season’s deficient monsoon made him change his plans and finally settle on a...

Fast-food chains McDonald's and KFC, and packaged food brands like Lay's chips and Maggi noodles reported normal sales this weekend, despite a study on Friday alleging high levels of trans-fat, sugar and salts in their food on Friday. Analysts say it is natural for consumers of chips, burgers and noodles to ignore Centre for Science and Environment's warning because they know what they are getting into when they consume chips and...