-The Indian Express The daily wage rate in rural India for male workers across 25 occupations (12 agricultural and 13 non-agricultural) averaged Rs 331.29 during September, as per field data compiled by the Labour Bureau. Real rural wages growth has fallen to an all-time-low of minus 3.8% in September, further confirming the deep structural slowdown in ‘Bharat’ that is also evidenced in sluggish fast-moving consumer goods (FMCG) and two-wheeler sales. The daily wage...
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Key sales numbers show rural demand may dip further -P Vaidyanathan Iyer
-The Indian Express Warning signs across FMCG, tractors & 2-wheelers, gold, real rural wages THE GOVERNMENT Friday claimed that a significant divergence in levels of consumption and direction of change prompted it to withhold the findings of the survey on household consumption expenditure for July 2017-June 2018. But all major indicators of rural demand suggest the situation has only worsened since the beginning of financial year 2019-20, and the economy is...
More »Why FMCG companies are cutting down on advertising costs in India -Bidya Sapam
-Livemint.com * Consumer goods companies are likely to post their worst revenue growth in the last 15 years, as per report * With slump in consumer demand, most firms are stepping up their efforts to entice consumers through discounts and offers Mumbai: Fast moving consumer goods (FMCG) companies are shifting their focus to consumer promotions to drive volume in a sluggish market while being cautious on investing heavily on advertisements to save cost,...
More »Rural FMCG consumption lowest in the last 7 years: Nielsen -Suneera Tandon
-Livemint.com * The slowdown was more pronounced in northern India * Rural India contributes 36% to overall FMCG spends New Delhi: Consumption in rural India fell to a seven-year low in the September quarter, growing at a slower pace than that witnessed in urban areas, in a sign that prolonged agrarian distress, uneven rainfall spread, and stagnant rural incomes have hit sales of branded packaged goods, market researcher Nielsen said in its quarterly...
More »Economic slump: Busting official myths on consumer preferences -Ranjini Basu
-Newsclick.in Data confirms an acute demand crisis in rural India and beyond. Finance Minister Nirmala Sitharaman’s latest statement on millennials contributing to the auto industry slowdown by shifting their preferences—choosing Ola or Uber ride-booking services instead of buying cars—is feeding many a meme on social media. Even before her statement, sections of industry and the banking sector had been pushing this argument. Not just private banking giants, such as Uday Kotak, but even...
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