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Advertisers oppose broadcasters' TRP proposal by Viveat Susan Pinto

In a face-off between advertisers and news broadcasters over the issue of the periodicity of reporting television rating points, the former has opposed the broadcasters’ proposal to have TRPs of shows move from a weekly to a monthly format. The News Broadcasters Association (NBA) last week had issued a letter to TAM, the body that measures television viewership in India, asking it to consider the option of reporting TRPs of programmes...

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Monthly format for news channel ratings opposed by Priscilla Jebaraj

A move to announce the viewer ratings of news channels once a month – rather than the current weekly announcement – has spurred opposition from advertisers as well as some channels. The media research agency which releases the ratings has refused to implement the change until it receives written consent from all stakeholders. The decision to shift from weekly to monthly ratings for all national news and business channels in Hindi...

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Anna's fast will boost TV ratings, Sharmila's is for a just cause by Abheek Barman

By the time you read this, Anna Hazare would have started his fast and his well-fed handlers will be stationed in front of television cameras. Independence Day, grey and wet was a holiday with no breaking news, so after the Red Fort speech, all airtime was taken over by talking heads debating the Anna fast. The talks generate lots of heat: "Think about the future," or "Aren't we also members...

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‘Murdochisation' of the Indian media by Paranjoy Guha Thakurta and Alice Seabright

Its facets include concentration of media ownership and the transformation of news into a commodity. THE last two decades have witnessed a dramatic transformation of India's ‘mediascape' – a term first used by Arjun Appadurai, an academic of Indian origin based in the United States, to describe how visual imagery impacts the world and to describe and situate the role of the mass media in global cultural flows. While there...

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Rural India spending more on FMCG and services: NSSO

-The Economic Times   Rural Indian households are spending more on consumer goods like durables, beverages and services than five years ago, shows the latest expenditure data that debunks the notion that rapid growth in recent years did not benefit the hinterlands. The household consumer expenditure survey for 2009-10, released by the National Sample Survey Office ( NSSO )) on Friday, shows rising real spending in rural areas, even though it...

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