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Advertising, Bollywood, Corporate power by P Sainath

Issues today have to be dressed up in ways certified by the corporate media. They have to be justified not by their importance to the public but by their acceptability to the media, their owners and sponsors.  That the terrible tragedy in Pune demands serious, sober coverage is a truism. One of the side-effects of the ghastly blast has been unintended, though. The orgy of self-congratulation that marked the media...

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We need to build our food security: MS Swaminathan

If we can have a nuclear submarine programme, a space missile programme, cricket sponsorship programme by individuals like Sharukh Khan, why can’t we have a programme to save rotting paddy lying across the country,” says Dr MS Swaminathan highlighting the parody that India’s is currently facing. In Ludhiana to address the convocation of Punjab Agriculture University the scientist and Member of Parliament speaks to ET highlighting that the future belongs...

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The Peel-An-Onion Plan by Lola Nayar

Another food crisis? This time it’s not shortages but prices—a plain failure of responsive policy and execution. Zooming food prices are raising political temperatures yet again. The rumblings, for once, are not merely restricted to the opposition parties, but evident within the ruling coalition as well. Though attacks from across the political spectrum have become a bit subdued of late, the target remains Union agriculture and food minister Sharad Pawar. And...

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Kerala's paddy war by Shree Padre

Dr U Jaikumaran is breathless with excitement over the phone. “The next five days will be hectic and crucial in our war against hunger. We have to transplant rice on 300 acres in just five days.” Dr Jaikumaran, a professor at the Kerala Agriculture University (KAU), has been building a Food Security Army (FSA) – men and women in green uniforms organised into nine regiments and 24 battalions – who are...

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All you wanted to know about Bt brinjal

Bacillus Thuringiensis Brinjal, popularly known as Bt brinjal, is at the centre of a major controversy in India. Bt brinjal, a genetically modified strain created by India's number one seeds company Mahyco in collaboration with American multinational Monsanto, claims to improve yields and help the agriculture sector. However, the debate over the safety of Bt brinjal continues with mixed views from scientists working for the government, farmers and environment activists. Environment activists says...

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