-The Business Standard Consumers say they cannot buy branded FMCG items in mobile phones, customers opt for low-end handsets while retaining brand loyalty Last year, Ashok Das, a farmer-cum-fisherman from the small industrial town of Rishra in the Hooghly district of West Bengal, had promised his younger son a branded television. But last year’s bad crop output and this season’s deficient monsoon made him change his plans and finally settle on a...
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Rains: 2009 ghosts haunt govt, says ‘agriculturally’ better placed
-The Indian Express With the overall rainfall deficiency this monsoon tracing the pattern of 2009, when the country witnessed widespread drought over 350 districts, the government Friday said while the situation was a matter of concern, the news “agriculturally” wasn’t as bad as three years ago in most parts. “As of yesterday, the overall rainfall deficiency stood at 21 per cent. Parts of Karnataka, Maharashtra, Western Rajasthan and Gujarat remain regions of...
More »Geared up to face drought situation, says Centre
-The Indian Express The government on Friday said the spectre of drought over a few states and the likelihood of a lower Rainfall Pattern this year should not be a concern for a “panicky situation” as it is geared up to face the situation with enough stocks of foodgrains and sugar. Last year the production of both foodgrains and sugar had overshot the estimate leaving the government with adequate resources for the...
More »Monsoons seeing a repeat of 2009-M Allirajan
-The Times of India COIMBATORE: The Rainfall Pattern during the current south-west monsoon is similar to 2009 when the country witnessed a drought. The overall rainfall deficiency has been 21.9% below the LPA ( Long Period Average) till July 18, which is similar to the one witnessed in 2009. This has raised the specter of drought in the country this year, observers tracking the agriculture sector have said. A drought year is...
More »No One Killed Agriculture
-Inclusion.in There is good news. And there’s bad news. The good news first. There’s been a bumper wheat crop and the granaries are overflowing. And the bad news? Where do we begin? A lot of that grain will rot. Millions will still remain hungry. Heavily in debt and distressed, farmers are committing suicide. Food prices are soaring. There’s more… Farmers don’t have money. Their land is too small and isn’t yielding much. Fertilisers and...
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