Potato farmers Madhusudan Mondal and Lakshman Adak, in their mid-50s, live 15km apart in West Bengal’s Hooghly district. Both have produced a bumper crop this year, but that has meant different things for Mondal and Adak. Mondal earned around Rs3.5 lakh selling 150 tonnes of potatoes to PepsiCo India Holdings Pvt. Ltd, having signed a contract with the maker of carbonated beverages and Frito-Lay chips to sell his produce to it...
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Pepsico engages 12,000 farmers in contract farming
Riding on high sales of its snacks brands like Lays and Uncle Chipps, Pepsico has engaged 12,000 farmers across the country for contract farming of potato. "There are 12,000 farmers doing contract farming of potato for us involving 16,000 acres of land," Executive Vice-president of Pepsico Holdings (agro-business) Nischint Bhatia said. He said that out of the 12,000 farmers, 6,500 of them are in West Bengal working 2,600 acres. Bhatia...
More »Gathering Storm by Ajit Sahi and Rana Ayyub
UNLESS THE prices of vegetables skyrocket and become a scandal — as they have over several weeks now, or as did the price of sugar last year — little in the out-of-sight world of Indian agriculture excites the imagination of the city folks, who influence, rather disproportionately, everything from government policies to newspaper content. Few of those who enjoy a hearty meal and wax lovingly on their favourite dishes can...
More »Abstract of Report and Recommendations of the High Power Committee on the extent of damages caused by the Coca-Cola plant
Though Palakkad district in Kerala, where the Coca Cola plant is situated is considered as the ‘rice bowl of Kerala’, a part of the district falling in the rain shadow region of the Western Ghats is drought prone. Plachimada, where the Hindustan Coca Cola Beverages Private Limited (HCBPL) factory was set up had been classified ‘arable’. The villagers are predominantly landless agricultural labourers with almost 80 percent of the population...
More »In Pathrad, resistance amid Maheshwar dam displacement by Mahim Pratap Singh
Maheshwar (Khargone district, M.P.): “ Hamaari ladaai vikas se nahi, visthaapan se hai [Our fight is against displacement, not development],” Radhe Shyam Patidar of Pathrad village says, with a hint of aggression visible in the wrinkles around his ageing eyes. “We are only demanding proper rehabilitation for our village and we will not back down on that,” he says. Interestingly, whether the Maheshwar dam project, India's first privately financed hydroelectric project,...
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