-Reuters Monsoon rains in June to September are likely to be 85 percent of the long-period average, the weather office chief said. "We expect 15 percent shortfall in the seasonal rains," L.S. Rathore, director general of the India Meteorological Department (IMD) told reporters on Friday. The IMD considers a 50-year average rainfall of 89 centimetres as the long-period average rainfall. Monsoon rains are considered deficient - a drought in layman's terms - if...

-The Economic Times The rural development ministry is preparing for a big push to its flagship employment generation programme as drought has depressed demand for farm labour. The ministry has written to state governments asking them to identify development projects under the Mahatma Gandhi National Rural Employment Guarantee Act (MNREGA) to ensure there's enough work available for those in need.  "We expect demand for work and wages to go up in the coming...

-The Economic Times  The government has stopped short of declaring a drought but rolled out a relief package which includes subsidised diesel for irrigation, funds to ensure drinking water, seed subsidy for resowing crops and augmentation of fodder supply. "The number of rain-deficient districts this year is more than in 2009," said agriculture minister Sharad Pawar after chairing a meeting of the Empowered Group of Ministers (EGoM) on drought. The meteorological department...

-The Times of India India could be staring at a drought worse than the one it experienced in 2009. Union agriculture minister Sharad Pawar informed that nearly half of the 624 districts had received deficient rains, another 15% experienced scanty or little rains and a deficit of 21% has been recorded across the country so far- worse than the cumulative deficiency recorded in the corresponding period in 2009. An internal review...

-The Business Standard Consumers say they cannot buy branded FMCG items in mobile phones, customers opt for low-end handsets while retaining brand loyalty Last year, Ashok Das, a farmer-cum-fisherman from the small industrial town of Rishra in the Hooghly district of West Bengal, had promised his younger son a branded television. But last year’s bad crop output and this season’s deficient monsoon made him change his plans and finally settle on a...