Potato farmers Madhusudan Mondal and Lakshman Adak, in their mid-50s, live 15km apart in West Bengal’s Hooghly district. Both have produced a bumper crop this year, but that has meant different things for Mondal and Adak. Mondal earned around Rs3.5 lakh selling 150 tonnes of potatoes to PepsiCo India Holdings Pvt. Ltd, having signed a contract with the maker of carbonated beverages and Frito-Lay chips to sell his produce to it...
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Pepsico engages 12,000 farmers in contract Farming
Riding on high sales of its snacks brands like Lays and Uncle Chipps, Pepsico has engaged 12,000 farmers across the country for contract Farming of potato. "There are 12,000 farmers doing contract Farming of potato for us involving 16,000 acres of land," Executive Vice-president of Pepsico Holdings (agro-business) Nischint Bhatia said. He said that out of the 12,000 farmers, 6,500 of them are in West Bengal working 2,600 acres. Bhatia...
More »Act fails to cheer farmers
The Orissa Agriculture Produce Markets Act was amended in 2006 to allow establishment of private markets and contract Farming in the state. However, even four years after that, the act has failed to meet the expected results reasons being poor implementation at the ground level, said experts. A study, “Farmers access to market facilities in Orissa”, released by the Centre for Youth and Social Development reveals this. The act enables any person,...
More »For India’s Newly Rich Farmers, Limos Won’t Do by Jim Yardley
Bhisham Singh Yadav, father of the groom, is stressed. His rented Lexus got stuck behind a bullock cart. He has hired a truck to blast Hindi pop, but it is too big to maneuver through his village. At least his grandest gesture, evidence of his upward mobility, is circling overhead. The helicopter has arrived. Mr. Yadav, a wheat farmer, has never flown, nor has anyone else in the family. And...
More »Abstract of Report and Recommendations of the High Power Committee on the extent of damages caused by the Coca-Cola plant
Though Palakkad district in Kerala, where the Coca Cola plant is situated is considered as the ‘rice bowl of Kerala’, a part of the district falling in the rain shadow region of the Western Ghats is drought prone. Plachimada, where the Hindustan Coca Cola Beverages Private Limited (HCBPL) factory was set up had been classified ‘arable’. The villagers are predominantly landless agricultural labourers with almost 80 percent of the population...
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