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The next frontier is rural net penetration

A seven-state survey on rural internet awareness revealed that close to 84% were ignorant of the medium’s existence. Of the ones who did know about it, 85% used the net only to access emails, 13% to know about the latest farming techniques and 8% to look up fertilisers, among other uses. We can acknowledge that internet penetration so far has been weak; but the past is not a guide to...

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Farmers can save Rs 600 cr in 5 yrs through mobile broadband: PwC

Farmers can save about Rs 600 crore over the next five years through mobile broadband-based services which provide them with quick information on market prices and vital crop inputs, says a report. Getting information quickly on best prices and cultivation practises, with special focus on areas like plant protection from diseases and weather-related damage, will help farmers take fast decisions, saving them about Rs600 crore by 2015, PriceWaterhouseCoopers (PwC) report said. Lack...

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