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Why FMCG companies are cutting down on advertising costs in India -Bidya Sapam

-Livemint.com * Consumer goods companies are likely to post their worst revenue growth in the last 15 years, as per report * With slump in consumer demand, most firms are stepping up their efforts to entice consumers through discounts and offers Mumbai: Fast moving consumer goods (FMCG) companies are shifting their focus to consumer promotions to drive volume in a sluggish market while being cautious on investing heavily on advertisements to save cost,...

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Reviving growth: Focus on rural India -Aruna Sharma

-Financial Express If panchayat allocations are merged with MGNREGA to aid asset creation, it can trigger infrastructure growth, resulting in extra income and improved conditions. There is a lot of debate around 5% GDP growth and its impact on the organised sector. Although the government has been taking multiple steps to trigger the economy, there is a need to focus on rural India, in terms of optimising of fund allocations and revision...

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It's time to move away from paddy-wheat cropping cycle to end air pollution

  Air quality in North India in general and Delhi National Capital Region (Delhi NCR) in particular plunged to its lowest point in recent years during October-November thanks to a variety of factors. Through media reports one comes to know that stubble burning (also called paddy straw burning/ crop residue burning) is chiefly responsible for the public health crisis in India's capital and its nearby regions. Data accessed from the website...

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KJ Joy, Senior Fellow of Society for Promoting Participative Ecosystem Management (SOPPECOM), interviewed by Priya Desai (India Water Portal)

-IndiaWaterPortal.org In this interview, Joy talks about his work as an activist working in rural Maharashtra, and how he came to work on water conflicts in India. To many in the water sector, K. J. Joy needs no introduction. An activist at heart, Joy is known for his untiring rights based work in mobilising communities in rural Maharashtra, and for his research work on water and water related conflicts including inter-state...

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The government must ramp up MGNREGS

-Hindustan Times Expanding the scheme will improve incomes, boost demand. Along with expanding the scheme, the ministry must also roll out without delay, as promised, a programme for skill building of these workers so they can move up the economic value chain, and also utilise this labour in a proactive manner for water conservation projects, another key programme of the Centre. A report in the Hindustan Times on Monday said that...

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