Well-known PR firms, professional designers, and ad agencies served the richer parties and candidates. They made up “news” items in the standard fonts and sizes of the desired newspapers and even “customised” the items to make them seem exclusive in different publications. So you thought you’d had enough of Page 3? Newspapers in Maharashtra think otherwise. Some of them had more than one, on several days during the recent state...
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Newspapers asked to evolve revenue model without compromising on mission
Debate at Annual Press Freedom Round Table centred on revenue-content divide HYDERABAD: As the print medium faces a steep decline in advertisement revenue in the wake of the economic slowdown, the debate over whether business interests or editorial content should dominate the content in newspapers continues to take centre-stage. The issue — which formed the core of the Annual Press Freedom Round Table on the theme “Free Press: what good is...
More »Mass media: masses of money? by P Sainath
The same exclusive report, with different bylines, in three rival dailies. Swathes of advertising dolled up as news stories. Is ‘paid news’ getting institutionalised? “Young dynamic leadership: Ashokrao Chavan,” read the headline of a prominent news item in the Marathi daily Lokmat (October 10). That was 72 hours before the people of Maharashtra went to vote in the State Assembly polls. The item was attributed to the newspaper’s "Special Correspondent,"...
More »More on election-time media malpractices
Reader responses to last week’s column on media-related malpractices during elections throw further light on this serious issue, which is now before the Press Council of India. Some of them contend that the alleged malpractices were neither new nor confined to Andhra Pradesh and Maharashtra. No less shocking than the “coverage package” of Maharashtra or the “cash transfer scheme” of Andhra Pradesh is the “power of extraction” that allegedly played...
More »The red heart of India
A DOZEN men, women and boys, some no older than 15, milled about their rough tents as twilight fell in a remote forest clearing. Some were in lungyis and T-shirts; others wore fatigues, with bolt-action Enfield rifles slung on their shoulders and bandoleers around their waists. Comrade Vijja, a burly man with a bottlebrush moustache, sat with some of his troops around a cooking fire, sipping sweetened tea. He sounded...
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