-Business Today "I want it back," says Sharada Begum. The 67-year-old woman is a member of one of the 100 households of Raghubir Nagar, a resettlement colony in west Delhi, chosen to participate in a pilot scheme that aimed to turn the public distribution system (PDS) on its head. Through all of 2011, these households had Rs 1,000 transferred every month to a woman member's bank account in lieu of rice, wheat,...
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India: food, marketing and children's health-Oliver Balch
-The Guardian Higher disposable incomes, changing consumption patterns and the marketing might of powerful western brands are bringing fast food to India's children The camera pans in. The grins of smiling school children fill the frame. An enthusiastic teacher, played by a famous Bollywood actress, sits in the centre. The scene is a "remote picturesque setting". And all are munching happily on Domino's Pizza. The advert is typical of the marketing bombardment...
More »The perils of retail therapy in India
-Live Mint There is no dearth of advisors for a government considered to be in the grip of a policy paralysis and whose prime minister is dubbed an “underachiever”. In this season of India-bashing, US President Barack Obama spared some time from his election campaign and offered some pearly words of wisdom on the Indian economy. This came at a time when in his own backyard, thousands of people marched in...
More »No One Killed Agriculture
-Inclusion.in There is good news. And there’s bad news. The good news first. There’s been a bumper wheat crop and the granaries are overflowing. And the bad news? Where do we begin? A lot of that grain will rot. Millions will still remain hungry. Heavily in debt and distressed, farmers are committing suicide. Food prices are soaring. There’s more… Farmers don’t have money. Their land is too small and isn’t yielding much. Fertilisers and...
More »A third of all food produced globally is wasted: United Nations-Subodh Varma
One-third of food produced globally every year does not reach human mouths - it is either lost in transit or wasted by consumers themselves. This amounts to a staggering 1.3 billion tonnes every year. These chilling figures are contained in a report called 'Avoiding Future Famines' released by the United Nations Environment Programme at the recently held Rio+20 summit on sustainable development. Consumers throw away 222 million tonnes of food in...
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