The best advertisement is that which the public pays to receive. So the UPA government will turn the rural job scheme into a diploma course in its universities, teaching students about the pro-poor programme’s achievements against a small fee. The one-year course, which starts from the 2011-12 academic year, will also impart education in the nitty-gritty of the Mahatma Gandhi National Rural Employment Guarantee Scheme’s implementation. Fittingly, at the end of it the...

It explicitly names newspapers and channels — including some of the biggest groups in the country — seen as having indulged in the “paid news” practice. The report traces the emergence of the paid news phenomenon over years and phases Seeks a pro-active role from the Election Commission in initiating action against offenders “The phenomenon of ‘paid news' goes beyond the corruption of individual journalists and media companies. It has become pervasive,...

Seeks opinion of Medical Council and Ministry in curbing their promotion  Oral emergency contraceptive pills gaining popularity among young girls advertisements quite misleading and its side-effects are undisclosed Concerned over the indiscriminate use of emergency contraceptive pills sold across the country, the National Commission for Women (NCW) has written to the Ministry of Health and Family Welfare and the Medical Council of India seeking their opinion in curbing the promotion of these...

The Prime Minister’s Office (PMO) has thrown a spanner in the works of the National Highways Authority of India (NHAI), which planned to put up huge hoardings of Prime Minister Manmohan Singh’s photographs along all national highways. Going a step further, it directed all Central ministries and departments not use the Prime Minister’s photographs without prior approval. “Photograph of the Prime Minister cannot be used by any Ministry /Department without...

Vedanta Resources is under fire from heaven and earth, and even Hollywood has been asked to join in. Tribal rights campaigner Survival International has appealed to Avatar director James Cameron, through an advertisement in US entertainment magazine Variety, to help it stop the company from mining for bauxite in an Orissa forest. The ad drew parallels between the Na’vi tribe in Avatar, who try to stop humans from mining under their sacred...