-The Telegraph New Delhi: An advertising industry watchdog, alerted by a doctor, has described as "misleading" and "unsubstantiated" a water purifier advertisement that claims the product is the first choice of a doctor and yields the purest water. The advertisement by Kent RO Systems, which features Hema Malini, describes one of its purifiers as "Doctor's 1st choice RO Purifier" and carries the line " sabse shudh paani" (the purest water). A senior official...
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IRCTC plans water vending machines in stations -Sanjay Vijayakumar
-The Hindu Tenders to open by July 16, installation to start by September The Indian Railway Catering and Tourism Corporation (IRCTC) is in the process of rolling out tender to set up 5,000 water vending machines across 1,200 railway stations. “This would enable passengers to buy water for Rs. 5 a litre, Rs. 3 for half a litre and Rs. 1 per glass. Passengers can buy water through cash, coins and smart cards,”...
More »Row over IMA nod for water purifier hots up -Rema Nagarajan
-The Times of India A bunch of concerned doctors and members of the Indian Medical Association (IMA) have written a letter demanding an explanation from the IMA for its decision to 'validate' Kent water purifiers. The slew of advertisements released by Kent, in which it has prominently claimed that its products were 'validated', 'approved' or 'accepted' by IMA has led to a slug fest, especially in the online world, between groups...
More »IIT leads the way to a 'green revolution' -Jhimli Mukherjee Pandey
-The Times of India KHARAGPUR: A patch of 14 acres in Kenthia village of Kharagpur-II block, which was written off by everyone, has suddenly turned lush green. Go closer and you will see paddy, soybean, groundnuts, sweet corn and sesame plants there. The Kenthia experiment started with three departments of IIT-Kharagpur - agriculture and food technology, biotechnology and industrial engineering - about six months ago. The challenge was to turn a barren patch...
More »Defending people's milk in India
-Grain.org "We take care of the cow and the cow takes care of us," says Marayal, a farmer in Thalavady, Tamil Nadu. Her two cows produce 6 to 10 litres of milk a day, which she sells for 30-40 cents per litre. Across India, there are millions of backyard dairy farmers like Marayal. Each owning just one or two cows, these farmers supply millions more families and hundreds of thousands of informal...
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