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Agriculture | China loves Guntur chillis — How the Andhra district produced a spicy global product -Adhiraj Parthasarathy

China loves Guntur chillis — How the Andhra district produced a spicy global product -Adhiraj Parthasarathy

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published Published on Feb 20, 2022   modified Modified on Feb 25, 2022

-ThePrint.in

But the Guntur’s chillis’ got competition, 29 other districts in India chose chillis as their signature product too.

Under the One District One Product Initiative, Guntur, Andhra Pradesh declared its famous chilli as its signature product, hoping to leverage resources to promote its produce globally – 29 other districts followed suit, each declaring chillies their unique, signature product and setting the stage for a nationwide chilli faceoff. This article, the first in a series about the One District One Product Initiative, examines the impact it has had on promoting local production and opening up export markets.

Order any Szechuan dish in China and the odds are that its famously spicy flavour comes from the Guntur chilli. China is the world’s second-largest producer of chillies, yet since 2017-18 it has grown dependent on India, becoming the largest exporter of our red chillies. The Chinese prefer India’s spicier and more pungent chilli to their own. Neither the brief freeze in exports and nor the disruption in global logistics chains because of Covid-19 could hamper China’s appetite for Indian chillis doubling in recent years, thanks to a new land-sea corridor and a new export protocol signed by the two governments.

Launched in 2018, India’s ODOP (One District One Product) Initiative played a key role in opening up domestic Indian markets to China. Aimed at promoting ‘balanced regional development across all the districts of the country,’ the move has helped Indian producers discover new markets for their products. Under the initiative, the director-general of foreign trade, Ministry of Commerce worked to create district export hubs that would push unique, local, and differentiated products globally. Each district came up with its unique, signature product and the programme would help them identify and develop unique, geographically indicated district-specific products, and promote them in global markets. Kishtwar in Jammu and Kashmir chose saffron, Virudhanagar in Tamil Nadu chose its famous Sivakasi fireworks, and so on.

Under Aatmanirbhar Bharat programme, the Ministry of Commerce promoted 106 products across 103 districts in the initial phase. The USP of the initiative was that each district would identify its unique differentiator and develop the capacity to become a world leader in production and export of that product. Guntur, as India’s largest exporter of chilli, picked the obvious.

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ThePrint.in, 20 February, 2022, https://theprint.in/opinion/china-loves-guntur-chilis-andhra-district-spicy-global-product/834285/


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