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LATEST NEWS UPDATES | FMCG industry continues to see slowdown; sales volume falls in rural markets in Sept. quarter: report

FMCG industry continues to see slowdown; sales volume falls in rural markets in Sept. quarter: report

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published Published on Nov 10, 2022   modified Modified on Nov 11, 2022

-PTI/ The Hindu

‘The consumption decline in the rural markets continues to be led by both double-digit price increases and lower unit growth’

The country's FMCG industry continued to witness consumption slowdown in the September quarter, with rural markets registering a higher decline in volumes compared to the three months ended June, says a report.

Also, consumers continued to prefer purchasing smaller packets amid companies hiking prices in response to broader inflationary pressures, according to the report released by data analytics firm NielsenIQ on Thursday.

The FMCG industry witnessed an overall volume decline of 0.9% in the September quarter in comparison to the preceding three months.

This was the fourth consecutive quarter with negative volume growth for the industry and is "attributed to the double-digit price growth for the past six consecutive quarters," the quarterly FMCG industry report said.

Rural markets recorded a volume decline of 3.6% in the September quarter in comparison to a decline of 2.4% in the June quarter.

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PTI/ The Hindu, 10 November, 2022, https://www.thehindu.com/business/fmcg-industry-continues-to-see-slowdown-sales-volume-falls-in-rural-markets-in-sept-quarter-report/article66121052.ece?homepage=true


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