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LATEST NEWS UPDATES | Rural demand for FMCG dips 17% in Nov as post-festive consumption slows -Sharleen D'Souza

Rural demand for FMCG dips 17% in Nov as post-festive consumption slows -Sharleen D'Souza

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published Published on Dec 3, 2022   modified Modified on Dec 4, 2022

-Business Standard

Urban demand also hit, but not as badly; Overall FMCG sales decline 15.3% MoM and 2.7% YoY

Rural demand for fast-moving consumer goods (FMCG) in November dropped because of a loss of momentum after the festival season.

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Business Standard, 3 December, 2022, https://www.business-standard.com/article/companies/rural-demand-witnesses-a-sharp-drop-in-november-for-fmcg-companies-122120201140_1.html


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