Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 150
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 151
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Warning (2): Cannot modify header information - headers already sent by (output started at /home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php:853) [CORE/src/Http/ResponseEmitter.php, line 148]
Warning (2): Cannot modify header information - headers already sent by (output started at /home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php:853) [CORE/src/Http/ResponseEmitter.php, line 181]
LATEST NEWS UPDATES | Modi govt's ad spend could feed 46 million children mid-day meal for a year -Shreya Raman

Modi govt's ad spend could feed 46 million children mid-day meal for a year -Shreya Raman

Share this article Share this article
published Published on Aug 12, 2018   modified Modified on Aug 12, 2018
-Business Standard/ India Spend

The BJP-led government spent Rs 4,880 crore ($753.99 million) on advertising its flagship schemes in the 52 months between April 2014 and July 2018

Mumbai:
Midday meals for 45.7 million children for a year. One day’s wages for 200 million workers under the Mahatma Gandhi National Rural Employment Guarantee Scheme (MNREGS). About 6 million new latrines. And at least 10 more Mars missions.

These were some of the things that could have been financed with the money that the current National Democratic Alliance (NDA) government spent on publicity in the four years it has governed India.

The Bharatiya Janata Party-led government spent $753.99 million on advertising its flagship schemes in the 52 months between April 2014 and July 2018, according to the information made available to the Rajya Sabha (Parliament’s upper house) by Rajyavardhan Rathore, minister of state (Independent Charge) for information and broadcasting.

This amount is double the sum spent by the government’s predecessor in 37 months: The Congress-led United Progressive Alliance (UPA) government spent $377.32 million between March 2011 and March 2014, according to this 2014 response to a Right To Information (RTI) query filed by activist Anil Galgali.

Of the Rs 48.8 billion the NDA spent on publicity, Rs 2.92 billion (7.81%) went to advertising four public schemes in three years–Pradhan Mantri Fasal Bima Yojana (Prime Minister’s Crop Insurance Scheme) for crop insurance, Swachh Bharat Mission (Clean India Mission) for a nationwide cleanliness campaign, Smart City Mission and Saansad Adarsh Gram Yojana (Ideal Village Scheme for Members of Parliament) for urban and rural development.

Please click here to read more.

Business Standard/ India Spend, 10 August, 2018, https://www.business-standard.com/article/economy-policy/modi-govt-s-ad-spend-could-feed-46-million-children-mid-day-meal-for-a-year-118081000207_1.htm


Related Articles

 

Write Comments

Your email address will not be published. Required fields are marked *

*

Video Archives

Archives

share on Facebook
Twitter
RSS
Feedback
Read Later

Contact Form

Please enter security code
      Close