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LATEST NEWS UPDATES | Mumbai has India's most number of internet users: IAMAI data -Anahita Mukherji

Mumbai has India's most number of internet users: IAMAI data -Anahita Mukherji

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published Published on Nov 7, 2013   modified Modified on Nov 7, 2013
-The Times of India


MUMBAI: While India awoke to the sheer extent of mobile phone penetration a decade ago, web penetration's now making news, fuelled largely by easy internet access on smartphones.

Internet

At 12 million, Mumbai has more internet users than any other city in the country, according to data released by the Internet And Mobile Association of India (IAMAI). This has much to do with the population of a city that's bursting at the seams, and the study included Mumbai's urban agglomerate (Thane and Navi Mumbai). Increasing awareness about the internet here is also responsible for the large number of users in India's financial capital, says Nilotpal Chakravarti, associate vice-president, IAMAI.

The country's capital ranks No 2, with 8.1 million users, followed by Hyderabad (4.7 million). While internet reach in Kolkata remains lower than most metros, the city has shown a 47% increase in internet users since 2012, the highest year-on-year increase among metros, followed by Mumbai (45%). Ahmedabad (26%) recorded the lowest growth rate since 2012.

"Easy access to internet on mobile phones has resulted in greater internet penetration across India, with smartphones available at a range of prices. Most phones now have internet. Many features on these phones will not be available without internet," says Chakravarti.

Much of the growth in internet users in metros like Mumbai is driven by increasing access to the internet among lower income groups, as internet penetration among high income groups is virtually saturated in all cities. "Those who began using the net several years ago will not stop doing so today, and have continued using the internet over the years. The growth in internet users is because of new users belonging to lower income groups," says Chakravarti.

Most internet users include college-goers. The growth in internet usage is driven by youth and housewives, who increasingly access the internet on smartphones, especially to browse social media sites.

IAMAI covers nearly 77,000 households across 35 cities in India, including metros. The study focuses on cities where the population crossed one million (2001 census). The survey samples include those from all income groups, chosen randomly from electoral rolls.


The Times of India, 7 November, 2013, http://timesofindia.indiatimes.com/tech/tech-news/internet/Mumbai-has-Indias-most-number-of-internet-users-IAMAI-data/articleshow/25340449.cms


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