Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 150
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::index() - APP/Controller/ArtileDetailController.php, line 150
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Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 151
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::index() - APP/Controller/ArtileDetailController.php, line 151
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 97
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
            if (Configure::read('debug')) {

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        LATEST NEWS UPDATES | Why are FMCG majors chasing growth in rural India?     </title>
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* Demand in rural markets has outstripped sales growth in urban markets over the last several quarters.

* Companies are betting on consumers in rural India switching from unbranded, loose products to branded ones.

Top FMCG makers are back to chasing growth..."/>
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                            <p style="text-align:justify">-Livemint.com</p><p style="text-align:justify"><em>* Demand in rural markets has outstripped sales growth in urban markets over the last several quarters.</em></p><p style="text-align:justify"><em>* Companies are betting on consumers in rural India switching from unbranded, loose products to branded ones.</em></p><p style="text-align:justify">Top FMCG makers are back to chasing growth in India&#39;s villages and are ramping up their reach in those markets.</p><p style="text-align:justify">To be sure, companies are betting on large swathes of consumers in rural India switching from unbranded, loose products to branded ones over the next few years. This gives them room to push their soaps, shampoos, biscuits, beverages and packaged staples in India&rsquo;s villages, albeit at lower price points.</p><p style="text-align:justify">Demand in rural markets has outstripped sales growth witnessed by companies in urban markets over the last several quarters. Companies expect India&#39;s smaller cities and villages to continue driving growth.</p><p style="text-align:justify">Last week, Nestle India, the maker of Maggi noodles said it plans to expand its reach to 1,20,000 villages by the end of 2024. The company has taken some decisive steps in the last two-to-three years to enhance its rural footprint, said Suresh Narayanan, chairman and managing director, Nestl&eacute; India Ltd. In 2017, it was covering about 1,000 villages in the country; in 2019, that number was up to almost 89,000.</p><p style="text-align:justify">Please <a href="https://www.livemint.com/companies/news/why-are-fmcg-majors-chasing-growth-in-rural-india-11614504243913.html" title="https://www.livemint.com/companies/news/why-are-fmcg-majors-chasing-growth-in-rural-india-11614504243913.html">click here</a> to read more.</p>                                                           
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                            <p style="text-align:justify">-Livemint.com</p><p style="text-align:justify"><em>* Demand in rural markets has outstripped sales growth in urban markets over the last several quarters.</em></p><p style="text-align:justify"><em>* Companies are betting on consumers in rural India switching from unbranded, loose products to branded ones.</em></p><p style="text-align:justify">Top FMCG makers are back to chasing growth in India&#39;s villages and are ramping up their reach in those markets.</p><p style="text-align:justify">To be sure, companies are betting on large swathes of consumers in rural India switching from unbranded, loose products to branded ones over the next few years. This gives them room to push their soaps, shampoos, biscuits, beverages and packaged staples in India&rsquo;s villages, albeit at lower price points.</p><p style="text-align:justify">Demand in rural markets has outstripped sales growth witnessed by companies in urban markets over the last several quarters. Companies expect India&#39;s smaller cities and villages to continue driving growth.</p><p style="text-align:justify">Last week, Nestle India, the maker of Maggi noodles said it plans to expand its reach to 1,20,000 villages by the end of 2024. The company has taken some decisive steps in the last two-to-three years to enhance its rural footprint, said Suresh Narayanan, chairman and managing director, Nestl&eacute; India Ltd. In 2017, it was covering about 1,000 villages in the country; in 2019, that number was up to almost 89,000.</p><p style="text-align:justify">Please <a href="https://www.livemint.com/companies/news/why-are-fmcg-majors-chasing-growth-in-rural-india-11614504243913.html" title="https://www.livemint.com/companies/news/why-are-fmcg-majors-chasing-growth-in-rural-india-11614504243913.html">click here</a> to read more.</p>                                                           
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                            <p style="text-align:justify">-Livemint.com</p><p style="text-align:justify"><em>* Demand in rural markets has outstripped sales growth in urban markets over the last several quarters.</em></p><p style="text-align:justify"><em>* Companies are betting on consumers in rural India switching from unbranded, loose products to branded ones.</em></p><p style="text-align:justify">Top FMCG makers are back to chasing growth in India&#39;s villages and are ramping up their reach in those markets.</p><p style="text-align:justify">To be sure, companies are betting on large swathes of consumers in rural India switching from unbranded, loose products to branded ones over the next few years. This gives them room to push their soaps, shampoos, biscuits, beverages and packaged staples in India&rsquo;s villages, albeit at lower price points.</p><p style="text-align:justify">Demand in rural markets has outstripped sales growth witnessed by companies in urban markets over the last several quarters. Companies expect India&#39;s smaller cities and villages to continue driving growth.</p><p style="text-align:justify">Last week, Nestle India, the maker of Maggi noodles said it plans to expand its reach to 1,20,000 villages by the end of 2024. The company has taken some decisive steps in the last two-to-three years to enhance its rural footprint, said Suresh Narayanan, chairman and managing director, Nestl&eacute; India Ltd. In 2017, it was covering about 1,000 villages in the country; in 2019, that number was up to almost 89,000.</p><p style="text-align:justify">Please <a href="https://www.livemint.com/companies/news/why-are-fmcg-majors-chasing-growth-in-rural-india-11614504243913.html" title="https://www.livemint.com/companies/news/why-are-fmcg-majors-chasing-growth-in-rural-india-11614504243913.html">click here</a> to read more.</p>                                                           
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Why are FMCG majors chasing growth in rural India?

Published on Feb 28, 2021   Modified on Mar 10, 2021

-Livemint.com * Demand in rural markets has outstripped sales growth in urban markets over the last several quarters. * Companies are betting on consumers in rural India switching from unbranded, loose products to branded ones. Top FMCG makers are back to chasing growth in India's villages and are ramping up their reach in those markets. To be sure, companies are betting on large swathes of consumers in rural India switching from unbranded, loose products to branded ones over the next few years. This gives them room to push their soaps, shampoos, biscuits, beverages and packaged staples in India’s villages, albeit at lower price points. Demand in rural markets has outstripped sales growth witnessed by companies in urban markets over the last several quarters. Companies expect India's smaller cities and villages to continue driving growth. Last week, Nestle India, the maker of Maggi noodles said it plans to expand its reach to 1,20,000 villages by the end of 2024. The company has taken some decisive steps in the last two-to-three years to enhance its rural footprint, said Suresh Narayanan, chairman and managing director, Nestlé India Ltd. In 2017, it was covering about 1,000 villages in the country; in 2019, that number was up to almost 89,000. Please click here to read more.

Livemint.com, 28 February, 2021, https://www.livemint.com/companies/news/why-are-fmcg-majors-chasing-growth-in-rural-india-11614504243913.html

Tagged with: FMCG Rural Markets Rural Demand Urban Markets MGNREGA

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