Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 150
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 151
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::index() - APP/Controller/ArtileDetailController.php, line 151
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
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The laws concerned are riddled with loopholes. A mandatory, enforceable code for ethical pharmaceutical marketing is a must

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The laws concerned are riddled with loopholes. A mandatory, enforceable code for ethical pharmaceutical marketing is a must

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                            <p style="text-align:justify">-The Hindu Business Line</p><p style="text-align:justify"><em>The laws concerned are riddled with loopholes. A mandatory, enforceable code for ethical pharmaceutical marketing is a must</em></p><p style="text-align:justify">The recent kerfuffle over a particular brand of the painkiller paracetamol 650 mg tablet is not really over the particular brand as much as about the unethical marketing tactics of the pharmaceutical industry in India.</p><p style="text-align:justify">Gone are the days when a mere ball-point pen or a diary from a medical representative was sufficient. Now, the norm is gold coins, holidays for doctors and their families, sponsorship to &lsquo;scientific&rsquo; conferences, and poorly designed clinical trials organised in medical colleges with munificent honorariums &mdash; all of which are basically unethical marketing efforts in disguise.</p><p style="text-align:justify">The press release issued after the recent &lsquo;raid&rsquo; on a well-known pharma group by the I-T Department has these lines: &ldquo;The initial gleaning of the evidence has revealed that the group has been debiting in its books of account unallowable expenses on account of distribution of freebies to the medical professionals under the head &lsquo;Sales and Promotion&rsquo;.</p><p style="text-align:justify">These freebies included travel expenses, perquisites, gifts, etc., to doctors and medical professionals for promoting the group&rsquo;s products under the heads &lsquo;Promotion and Propaganda&rsquo;, &lsquo;Seminars and Symposiums&rsquo;, &lsquo;Medical Advisories&rsquo;, etc. The evidence indicates that the group has adopted unethical practices to promote its products/brands. The quantum of such freebies detected is estimated to be around 1,000 crore.&rdquo;</p><p style="text-align:justify">Please <a href="https://www.thehindubusinessline.com/opinion/why-do-unethical-pharma-practices-thrive/article65831199.ece" title="https://www.thehindubusinessline.com/opinion/why-do-unethical-pharma-practices-thrive/article65831199.ece">click here</a> to read more.&nbsp;<br />&nbsp;</p>                                                           
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    <br><a href="https://www.thehindubusinessline.com/opinion/why-do-unethical-pharma-practices-thrive/article65831199.ece" class="re" target="_blank">The Hindu Business Line, 30 August, 2022, https://www.thehindubusinessline.com/opinion/why-do-unethical-pharma-practices-thrive/article65831199.ece</a><div class="clear"></div>
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    <h1 class="cat-box-title">Why do unethical pharma practices thrive? -T Srikrishna and S Srinivasan</h1>
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                            <p style="text-align:justify">-The Hindu Business Line</p><p style="text-align:justify"><em>The laws concerned are riddled with loopholes. A mandatory, enforceable code for ethical pharmaceutical marketing is a must</em></p><p style="text-align:justify">The recent kerfuffle over a particular brand of the painkiller paracetamol 650 mg tablet is not really over the particular brand as much as about the unethical marketing tactics of the pharmaceutical industry in India.</p><p style="text-align:justify">Gone are the days when a mere ball-point pen or a diary from a medical representative was sufficient. Now, the norm is gold coins, holidays for doctors and their families, sponsorship to &lsquo;scientific&rsquo; conferences, and poorly designed clinical trials organised in medical colleges with munificent honorariums &mdash; all of which are basically unethical marketing efforts in disguise.</p><p style="text-align:justify">The press release issued after the recent &lsquo;raid&rsquo; on a well-known pharma group by the I-T Department has these lines: &ldquo;The initial gleaning of the evidence has revealed that the group has been debiting in its books of account unallowable expenses on account of distribution of freebies to the medical professionals under the head &lsquo;Sales and Promotion&rsquo;.</p><p style="text-align:justify">These freebies included travel expenses, perquisites, gifts, etc., to doctors and medical professionals for promoting the group&rsquo;s products under the heads &lsquo;Promotion and Propaganda&rsquo;, &lsquo;Seminars and Symposiums&rsquo;, &lsquo;Medical Advisories&rsquo;, etc. The evidence indicates that the group has adopted unethical practices to promote its products/brands. The quantum of such freebies detected is estimated to be around 1,000 crore.&rdquo;</p><p style="text-align:justify">Please <a href="https://www.thehindubusinessline.com/opinion/why-do-unethical-pharma-practices-thrive/article65831199.ece" title="https://www.thehindubusinessline.com/opinion/why-do-unethical-pharma-practices-thrive/article65831199.ece">click here</a> to read more.&nbsp;<br />&nbsp;</p>                                                           
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    <br><a href="https://www.thehindubusinessline.com/opinion/why-do-unethical-pharma-practices-thrive/article65831199.ece" class="re" target="_blank">The Hindu Business Line, 30 August, 2022, https://www.thehindubusinessline.com/opinion/why-do-unethical-pharma-practices-thrive/article65831199.ece</a><div class="clear"></div>
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    <h1 class="cat-box-title">Why do unethical pharma practices thrive? -T Srikrishna and S Srinivasan</h1>
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                            <p style="text-align:justify">-The Hindu Business Line</p><p style="text-align:justify"><em>The laws concerned are riddled with loopholes. A mandatory, enforceable code for ethical pharmaceutical marketing is a must</em></p><p style="text-align:justify">The recent kerfuffle over a particular brand of the painkiller paracetamol 650 mg tablet is not really over the particular brand as much as about the unethical marketing tactics of the pharmaceutical industry in India.</p><p style="text-align:justify">Gone are the days when a mere ball-point pen or a diary from a medical representative was sufficient. Now, the norm is gold coins, holidays for doctors and their families, sponsorship to &lsquo;scientific&rsquo; conferences, and poorly designed clinical trials organised in medical colleges with munificent honorariums &mdash; all of which are basically unethical marketing efforts in disguise.</p><p style="text-align:justify">The press release issued after the recent &lsquo;raid&rsquo; on a well-known pharma group by the I-T Department has these lines: &ldquo;The initial gleaning of the evidence has revealed that the group has been debiting in its books of account unallowable expenses on account of distribution of freebies to the medical professionals under the head &lsquo;Sales and Promotion&rsquo;.</p><p style="text-align:justify">These freebies included travel expenses, perquisites, gifts, etc., to doctors and medical professionals for promoting the group&rsquo;s products under the heads &lsquo;Promotion and Propaganda&rsquo;, &lsquo;Seminars and Symposiums&rsquo;, &lsquo;Medical Advisories&rsquo;, etc. The evidence indicates that the group has adopted unethical practices to promote its products/brands. The quantum of such freebies detected is estimated to be around 1,000 crore.&rdquo;</p><p style="text-align:justify">Please <a href="https://www.thehindubusinessline.com/opinion/why-do-unethical-pharma-practices-thrive/article65831199.ece" title="https://www.thehindubusinessline.com/opinion/why-do-unethical-pharma-practices-thrive/article65831199.ece">click here</a> to read more.&nbsp;<br />&nbsp;</p>                                                           
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    <br><a href="https://www.thehindubusinessline.com/opinion/why-do-unethical-pharma-practices-thrive/article65831199.ece" class="re" target="_blank">The Hindu Business Line, 30 August, 2022, https://www.thehindubusinessline.com/opinion/why-do-unethical-pharma-practices-thrive/article65831199.ece</a><div class="clear"></div>
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Why do unethical pharma practices thrive? -T Srikrishna and S Srinivasan

Published on Aug 30, 2022   Modified on Sep 1, 2022

-The Hindu Business Line The laws concerned are riddled with loopholes. A mandatory, enforceable code for ethical pharmaceutical marketing is a must The recent kerfuffle over a particular brand of the painkiller paracetamol 650 mg tablet is not really over the particular brand as much as about the unethical marketing tactics of the pharmaceutical industry in India. Gone are the days when a mere ball-point pen or a diary from a medical representative was sufficient. Now, the norm is gold coins, holidays for doctors and their families, sponsorship to ‘scientific’ conferences, and poorly designed clinical trials organised in medical colleges with munificent honorariums — all of which are basically unethical marketing efforts in disguise. The press release issued after the recent ‘raid’ on a well-known pharma group by the I-T Department has these lines: “The initial gleaning of the evidence has revealed that the group has been debiting in its books of account unallowable expenses on account of distribution of freebies to the medical professionals under the head ‘Sales and Promotion’. These freebies included travel expenses, perquisites, gifts, etc., to doctors and medical professionals for promoting the group’s products under the heads ‘Promotion and Propaganda’, ‘Seminars and Symposiums’, ‘Medical Advisories’, etc. The evidence indicates that the group has adopted unethical practices to promote its products/brands. The quantum of such freebies detected is estimated to be around 1,000 crore.” Please click here to read more.

The Hindu Business Line, 30 August, 2022, https://www.thehindubusinessline.com/opinion/why-do-unethical-pharma-practices-thrive/article65831199.ece

Tagged with: Malpractices freebies ethical marketing

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