Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 150
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::index() - APP/Controller/ArtileDetailController.php, line 150
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Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
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Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Deprecated (16384): The ArrayAccess methods will be removed in 4.0.0.Use getParam(), getData() and getQuery() instead. - /home/brlfuser/public_html/src/Controller/ArtileDetailController.php, line: 151
 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php. [CORE/src/Core/functions.php, line 311]
Code Context


        trigger_error($message, E_USER_DEPRECATED);

    }
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 You can disable deprecation warnings by setting `Error.errorLevel` to `E_ALL & ~E_USER_DEPRECATED` in your config/app.php.'
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deprecationWarning - CORE/src/Core/functions.php, line 311
Cake\Http\ServerRequest::offsetGet() - CORE/src/Http/ServerRequest.php, line 2421
App\Controller\ArtileDetailController::index() - APP/Controller/ArtileDetailController.php, line 151
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 610
Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 120
Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 94
Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 235
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 162
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 97
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 96
Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Cake\Http\Runner::run() - CORE/src/Http/Runner.php, line 51
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 98

Warning (512): Unable to emit headers. Headers sent in file=/home/brlfuser/public_html/vendor/cakephp/cakephp/src/Error/Debugger.php line=853 [CORE/src/Http/ResponseEmitter.php, line 48]
Code Context
            if (Configure::read('debug')) {

                trigger_error($message, E_USER_WARNING);

            } else {
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The chips, cola, detergent and namkeen you&rsquo;re buying are getting more expensive. You&rsquo;re just not noticing it, thanks to shrinkflation.

New Delhi: Mukesh Tiwari, 35, set up his paan shop in Delhi&rsquo;s ITO about three years ago. Since then, he noticed..."/>
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The chips, cola, detergent and namkeen you&rsquo;re buying are getting more expensive. You&rsquo;re just not noticing it, thanks to shrinkflation.

New Delhi: Mukesh Tiwari, 35, set up his paan shop in Delhi&rsquo;s ITO about three years ago. Since then, he noticed..." />
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    <h1 class="cat-box-title">You’re not imagining it, Maggi to Vim bar—FMCGs are getting smaller. Shrinkflation is here -Shubhangi Misra</h1>
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                            <p style="text-align:justify">-ThePrint.in</p><p style="text-align:justify"><em>The chips, cola, detergent and namkeen you&rsquo;re buying are getting more expensive. You&rsquo;re just not noticing it, thanks to shrinkflation.</em></p><p style="text-align:justify"><em>New Delhi: </em>Mukesh Tiwari, 35, set up his paan shop in Delhi&rsquo;s ITO about three years ago. Since then, he noticed that the size of Rs 5-10 snack packets had shrunk considerably. &ldquo;I didn&rsquo;t weigh the older packets and I can&rsquo;t give you a comparative analysis. Bas ye samjhiye sab chota ho gaya hai, (the size of everything has reduced),&rdquo; he says confidently.</p><p style="text-align:justify">Tiwari is not wrong. Across the FMCG sector, brands have slashed grammage (quantity per pack) or introduced lighter packaging in order to cut down costs even as inflation soars. Most of these business decisions were introduced earlier this year.</p><p style="text-align:justify">Store owners such as Tiwari are usually the first to observe this trend, popularly called, &lsquo;shrinkflation&rsquo;. &ldquo;Lahori Zeera, which was launched in 2020 has reduced its grammage from 200 ml to 160 ml. A small bottle of Thums Up and Coca-Cola have also been reduced from 250 ml to 200 ml now,&rdquo; Tiwari adds.</p><p style="text-align:justify">According to data shared by Dhairyashil Patil, national president of AICPDF (All India Consumer Products Distributors Federation), a Rs 10 packet of Parle-G biscuits now weighs 110 grams instead of 140 grams. Just when the weight reduction was introduced is not clear, but he recalls that it&rsquo;s a recent development&mdash;around the last quarter of financial year 2021-22.</p><p style="text-align:justify">The same is true for soap brands. The weight of a Vim bar has been reduced from 65 to 60 grams. A 115-gram packet of Wheel detergent powder now weighs 110 grams, while a 150 gm bar of Rin is now 140 gms. These small reductions, which often go unnoticed by consumers, help companies transport more inventory at the same cost.</p><p style="text-align:justify">Please <a href="https://theprint.in/features/youre-not-imagining-it-maggi-to-vim-bar-fmcgs-are-getting-smaller-shrinkflation-is-here/965170/" title="https://theprint.in/features/youre-not-imagining-it-maggi-to-vim-bar-fmcgs-are-getting-smaller-shrinkflation-is-here/965170/">click here</a> to read more.&nbsp;</p>                                                           
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    <h1 class="cat-box-title">You’re not imagining it, Maggi to Vim bar—FMCGs are getting smaller. Shrinkflation is here -Shubhangi Misra</h1>
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                            <p style="text-align:justify">-ThePrint.in</p><p style="text-align:justify"><em>The chips, cola, detergent and namkeen you&rsquo;re buying are getting more expensive. You&rsquo;re just not noticing it, thanks to shrinkflation.</em></p><p style="text-align:justify"><em>New Delhi: </em>Mukesh Tiwari, 35, set up his paan shop in Delhi&rsquo;s ITO about three years ago. Since then, he noticed that the size of Rs 5-10 snack packets had shrunk considerably. &ldquo;I didn&rsquo;t weigh the older packets and I can&rsquo;t give you a comparative analysis. Bas ye samjhiye sab chota ho gaya hai, (the size of everything has reduced),&rdquo; he says confidently.</p><p style="text-align:justify">Tiwari is not wrong. Across the FMCG sector, brands have slashed grammage (quantity per pack) or introduced lighter packaging in order to cut down costs even as inflation soars. Most of these business decisions were introduced earlier this year.</p><p style="text-align:justify">Store owners such as Tiwari are usually the first to observe this trend, popularly called, &lsquo;shrinkflation&rsquo;. &ldquo;Lahori Zeera, which was launched in 2020 has reduced its grammage from 200 ml to 160 ml. A small bottle of Thums Up and Coca-Cola have also been reduced from 250 ml to 200 ml now,&rdquo; Tiwari adds.</p><p style="text-align:justify">According to data shared by Dhairyashil Patil, national president of AICPDF (All India Consumer Products Distributors Federation), a Rs 10 packet of Parle-G biscuits now weighs 110 grams instead of 140 grams. Just when the weight reduction was introduced is not clear, but he recalls that it&rsquo;s a recent development&mdash;around the last quarter of financial year 2021-22.</p><p style="text-align:justify">The same is true for soap brands. The weight of a Vim bar has been reduced from 65 to 60 grams. A 115-gram packet of Wheel detergent powder now weighs 110 grams, while a 150 gm bar of Rin is now 140 gms. These small reductions, which often go unnoticed by consumers, help companies transport more inventory at the same cost.</p><p style="text-align:justify">Please <a href="https://theprint.in/features/youre-not-imagining-it-maggi-to-vim-bar-fmcgs-are-getting-smaller-shrinkflation-is-here/965170/" title="https://theprint.in/features/youre-not-imagining-it-maggi-to-vim-bar-fmcgs-are-getting-smaller-shrinkflation-is-here/965170/">click here</a> to read more.&nbsp;</p>                                                           
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                            <p style="text-align:justify">-ThePrint.in</p><p style="text-align:justify"><em>The chips, cola, detergent and namkeen you&rsquo;re buying are getting more expensive. You&rsquo;re just not noticing it, thanks to shrinkflation.</em></p><p style="text-align:justify"><em>New Delhi: </em>Mukesh Tiwari, 35, set up his paan shop in Delhi&rsquo;s ITO about three years ago. Since then, he noticed that the size of Rs 5-10 snack packets had shrunk considerably. &ldquo;I didn&rsquo;t weigh the older packets and I can&rsquo;t give you a comparative analysis. Bas ye samjhiye sab chota ho gaya hai, (the size of everything has reduced),&rdquo; he says confidently.</p><p style="text-align:justify">Tiwari is not wrong. Across the FMCG sector, brands have slashed grammage (quantity per pack) or introduced lighter packaging in order to cut down costs even as inflation soars. Most of these business decisions were introduced earlier this year.</p><p style="text-align:justify">Store owners such as Tiwari are usually the first to observe this trend, popularly called, &lsquo;shrinkflation&rsquo;. &ldquo;Lahori Zeera, which was launched in 2020 has reduced its grammage from 200 ml to 160 ml. A small bottle of Thums Up and Coca-Cola have also been reduced from 250 ml to 200 ml now,&rdquo; Tiwari adds.</p><p style="text-align:justify">According to data shared by Dhairyashil Patil, national president of AICPDF (All India Consumer Products Distributors Federation), a Rs 10 packet of Parle-G biscuits now weighs 110 grams instead of 140 grams. Just when the weight reduction was introduced is not clear, but he recalls that it&rsquo;s a recent development&mdash;around the last quarter of financial year 2021-22.</p><p style="text-align:justify">The same is true for soap brands. The weight of a Vim bar has been reduced from 65 to 60 grams. A 115-gram packet of Wheel detergent powder now weighs 110 grams, while a 150 gm bar of Rin is now 140 gms. These small reductions, which often go unnoticed by consumers, help companies transport more inventory at the same cost.</p><p style="text-align:justify">Please <a href="https://theprint.in/features/youre-not-imagining-it-maggi-to-vim-bar-fmcgs-are-getting-smaller-shrinkflation-is-here/965170/" title="https://theprint.in/features/youre-not-imagining-it-maggi-to-vim-bar-fmcgs-are-getting-smaller-shrinkflation-is-here/965170/">click here</a> to read more.&nbsp;</p>                                                           
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Home हिन्दी

You’re not imagining it, Maggi to Vim bar—FMCGs are getting smaller. Shrinkflation is here -Shubhangi Misra

Published on May 21, 2022   Modified on May 26, 2022

-ThePrint.in The chips, cola, detergent and namkeen you’re buying are getting more expensive. You’re just not noticing it, thanks to shrinkflation. New Delhi: Mukesh Tiwari, 35, set up his paan shop in Delhi’s ITO about three years ago. Since then, he noticed that the size of Rs 5-10 snack packets had shrunk considerably. “I didn’t weigh the older packets and I can’t give you a comparative analysis. Bas ye samjhiye sab chota ho gaya hai, (the size of everything has reduced),” he says confidently. Tiwari is not wrong. Across the FMCG sector, brands have slashed grammage (quantity per pack) or introduced lighter packaging in order to cut down costs even as inflation soars. Most of these business decisions were introduced earlier this year. Store owners such as Tiwari are usually the first to observe this trend, popularly called, ‘shrinkflation’. “Lahori Zeera, which was launched in 2020 has reduced its grammage from 200 ml to 160 ml. A small bottle of Thums Up and Coca-Cola have also been reduced from 250 ml to 200 ml now,” Tiwari adds. According to data shared by Dhairyashil Patil, national president of AICPDF (All India Consumer Products Distributors Federation), a Rs 10 packet of Parle-G biscuits now weighs 110 grams instead of 140 grams. Just when the weight reduction was introduced is not clear, but he recalls that it’s a recent development—around the last quarter of financial year 2021-22. The same is true for soap brands. The weight of a Vim bar has been reduced from 65 to 60 grams. A 115-gram packet of Wheel detergent powder now weighs 110 grams, while a 150 gm bar of Rin is now 140 gms. These small reductions, which often go unnoticed by consumers, help companies transport more inventory at the same cost. Please click here to read more.

ThePrint.in, 21 May, 2022, https://theprint.in/features/youre-not-imagining-it-maggi-to-vim-bar-fmcgs-are-getting-smaller-shrinkflation-is-here/965170/

Tagged with: Coca Cola FMCG Fast Moving Consumer Goods Food Inflation Edible oils Cooking oils Weight reduction

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