-Livemint.com In the last decade, the rural constituent has emerged an important factor for overall private final consumption, which forms more than half (55-60% range) of India’s demand side GDP An above-average monsoon is commonly expected to be a key demand driver in 2016-17. Gross domestic product (GDP) forecasts for the year incorporate a revival in rural consumption—a segment that suffered severe setback from two successive years of adverse rainfall. In...

-Livemint.com So far, an area of 8.4 million hectares has been sown, nearly 11% lower when compared with the 9.4 million hectares sown by this time last year New Delhi: A slower-than-normal progress of the south-west monsoon has impacted sowing of rain-fed kharif crops, shows data released by the agriculture ministry on Friday. So far, an area of 8.4 million hectares has been sown, nearly 11% lower when compared to 9.4 million...

-The Hindu The direction of the wind, intensity of the rain and several other factors go into determining whether a rainy spell qualifies as monsoon. In our eagerness for monsoon to arrive, any long drizzle may make it seem as though the annual rainy season is finally here. But not all rain spells that arrive in June qualify to be monsoon showers. For example, the sudden showers that greeted a parched Chennai...

-Business Standard FY10 was a drought year with a monsoon rainfall deficiency of 22 per cent of the 50-year average, resulting in a seven per cent dip in the total foodgrains production. But, that did not dampen the consumer sentiment as the auto sector grew by 26 per cent, fast-moving consumer goods (FMCG) 25 per cent and the consumer durables sector by 21 per cent. The momentum continued the following year,...

Situation alarming: More than one-third population hit by drought   The country is facing severe drought for the second consecutive year. Conservative estimates from official sources show that over a quarter of rural habitations are facing drinking water scarcity. Although both India Meteorological Department and Skymet have predicted a more than normal rainfall during June-September, 2016, the water storage available in 91 major reservoirs of the country has declined from 22 percent...