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FMCG CEOs flag rural slowdown

-Livemint.com Top packaged consumer goods companies had also flagged slowing rural demand in the December quarter, citing inflationary pressures NEW DELHI: Top honchos of large fast moving consumer goods companies have flagged slowdown in rural demand in the March quarter, citing high inflation across products and commodities. Analysts Manoj Menon, Aniket Sethi, and Karan Bhuwania at brokerage ICICI Securities interviewed chief executive officers of companies such as Marico Ltd., Dabur India, and Tata...

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Rural Distress Makes India Inc. Call for Higher MGNREGA Allocation -Rabindra Nath Sinha

-Newsclick.in By doing so, the corporate sector seems to have cautioned the government against expecting a fast rebound in industrial activity, as there is sizeable idle capacity in the absence of consumption demand. Kolkata: Rural stress and funds for the rural job guarantee scheme were surprise additions in the organised corporate sector’s listed points for the post-Budget interaction with the Union government held on February 5 under the aegis of the Confederation...

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What sold or didn’t in lockdown: Bread, jam up, ice-cream down -Pranav Mukul and Anil Sasi

-The Indian Express While the two-month national lockdown generally dampened spending, fast-moving consumer goods (FMCG) companies saw certain unusual trends in demand in certain product categories, company executives said. As India remained locked down in April and May to control the spread of the novel coronavirus, people bought more bread, cheese, coffee, and jams — but less fruity cakes. They expectedly bought a lot of hand sanitisers — but not so expectedly,...

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Why FMCG companies are cutting down on advertising costs in India -Bidya Sapam

-Livemint.com * Consumer goods companies are likely to post their worst revenue growth in the last 15 years, as per report * With slump in consumer demand, most firms are stepping up their efforts to entice consumers through discounts and offers Mumbai: Fast moving consumer goods (FMCG) companies are shifting their focus to consumer promotions to drive volume in a sluggish market while being cautious on investing heavily on advertisements to save cost,...

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Dip in tractor sales indicate further deepening of rural distress

In the financial year 2017-18 when tractor sales touched new heights, it was said by many of the NDA (viz. National Democratic Alliance) government supporters that rural demand has revived on account of adequate monsoon rainfall and higher minimum support prices for crops. Many economists and newspaper columnists also denied the existence of any rural distress. An alternative perspective, however, was also presented by rural economists like Dr. Himanshu who teaches...

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