-The Indian Express While the two-month national lockdown generally dampened spending, fast-moving consumer goods (FMCG) companies saw certain unusual trends in demand in certain product categories, company executives said. As India remained locked down in April and May to control the spread of the novel coronavirus, people bought more bread, cheese, coffee, and jams — but less fruity cakes. They expectedly bought a lot of hand sanitisers — but not so expectedly,...

-Financial Express Except Madhya Pradesh, no other state has so far acted upon the Centre’s advisory, leaving farmers, the intended beneficiaries of the move, high and dry. The Centre’s April 4 directive to states, asking them to facilitate direct purchase of farm produce including grains, pulses and fruits and vegetables by big retailers, aggregators and food processors hasn’t produced any immediate results. Except Madhya Pradesh, no other state has so far acted...

-Livemint.com * Consumer goods companies are likely to post their worst revenue growth in the last 15 years, as per report * With slump in consumer demand, most firms are stepping up their efforts to entice consumers through discounts and offers Mumbai: Fast moving consumer goods (FMCG) companies are shifting their focus to consumer promotions to drive volume in a sluggish market while being cautious on investing heavily on advertisements to save cost,...

-Livemint.com * The slowdown was more pronounced in northern India * Rural India contributes 36% to overall FMCG spends New Delhi: Consumption in rural India fell to a seven-year low in the September quarter, growing at a slower pace than that witnessed in urban areas, in a sign that prolonged agrarian distress, uneven rainfall spread, and stagnant rural incomes have hit sales of branded packaged goods, market researcher Nielsen said in its quarterly...

-The Indian Express There is an emerging consensus among FMCG majors that, like their automobile counterparts, the impact of the slump is more evident in rural India and that, in geographical terms, the north is the worst hit. New Delhi: The impact of the deepening consumption slowdown is being felt beyond discretionary purchases such as vehicles and durables with fast-moving consumer goods (FMCG) companies manufacturing small-ticket items such as soaps, biscuits...