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‘SuperAmma’ drive alters handwashing behaviour in rural Andhra

Until recently it had been an enigma for health practitioners to understand why people do not wash their hands before dinner or after defecation despite knowing the health hazards or benefits associated with it. An experimental study conducted in 14 villages in Chittoor district of Andhra Pradesh shows that emotional campaigns can work wonders and decisively change behaviours. The study was conducted between May 24, 2011, and September 10, 2012...

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Emotional messaging changes handwashing behaviour-Divya Gandhi

-The Hindu The rate of handwashing shot up from just one per cent to 37 per cent in just six months One of effective public health interventions and the most elementary hygiene ritual - washing hands - can help prevent diarrhoea that annually kills 8,00,000 children aged below five years. Yet, surveys show that handwashing remains at best "suboptimal" across the world, whether in India, Ghana, China - or even in parts...

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Young and jobless -Jitendra

-Down to Earth Across the globe, unemployment is growing three times faster among youngsters than among those above 24 years of age The good news is that economies the world over are set to grow. The bad news is that the growth will not be able to check unemployment that has been rising steadily since the 2008 global financial crisis. Over 202 million people were jobless worldwide in 2013, which is 25...

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2014 Lok Sabha polls will see most first-time voters-Rukmini S

-The Hindu Election Commission data show that 2.3 crore people in the 18-19 age bracket have been enrolled to vote, out of a total electorate of 81.5 crore This Lok Sabha election is likely to reflect the peak of India's electoral demographic dividend with 10% of voters likely to be first-time voters, a combination of electoral and demographic data shows. As fertility begins to decline - faster in the south than in...

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Between 2010 and 2012, pace of job creation was slowest in a decade -Chetan Chauhan

-The Hindustan Times A sea of young people on a Delhi Metro last week offered a glimpse into the despair within young India. Most had taken the train from Delhi University — a hub of students from across the country — to the heart of the city, to take a test and apply for a job with a national bank. But there were only a few thousand vacancies — and 100,000 youngsters...

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