-ThePrint.in From a record-breaking number of households demanding work under the MGNREGS to the stark decline in consumption and FMCG sales — all signs point to a rural livelihood crisis. New Delhi: Consider a job offer where day wages are less than both statutory minimum wages and market wages for unskilled workers. The work may last for about 10 days at a time, and payments may take more than two weeks, at...
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Why are FMCG majors chasing growth in rural India?
-Livemint.com * Demand in rural markets has outstripped sales growth in urban markets over the last several quarters. * Companies are betting on consumers in rural India switching from unbranded, loose products to branded ones. Top FMCG makers are back to chasing growth in India's villages and are ramping up their reach in those markets. To be sure, companies are betting on large swathes of consumers in rural India switching from unbranded, loose products...
More »What sold or didn’t in lockdown: Bread, jam up, ice-cream down -Pranav Mukul and Anil Sasi
-The Indian Express While the two-month national lockdown generally dampened spending, fast-moving consumer goods (FMCG) companies saw certain unusual trends in demand in certain product categories, company executives said. As India remained locked down in April and May to control the spread of the novel coronavirus, people bought more bread, cheese, coffee, and jams — but less fruity cakes. They expectedly bought a lot of hand sanitisers — but not so expectedly,...
More »India needs an urban replica of MGNREGA -Nitya Chutani
-Livemint.com As a part of the relief measures, while the PDS system could reach a vast majority of people both in rural and urban areas, the system has failed to identify the affected informally employed labour force in largely urban areas. This makes a case for introducing an urban replica of MGNREGA With laudable measures like the increased allocation in Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) and the Pradhan Mantri...
More »Agriculture as solution -Harish Damodaran
-The Indian Express Turnaround in farm prices is the only good news in today’s overall dismal economic environment. The Narendra Modi government’s first term (June 2014 to May 2019) was marked by benign consumer food price inflation. At a mere 3.3% year-on-year, it averaged below even the 4.3% for overall retail inflation. Politically, the ruling party benefited, given that there are far more consumers of milk in India than dairy farmers. The...
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